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“Copy is a direct conversation with the consumer.” – Shirley Polykoff
Blogs are SEO-optimized to drive traffic to your websites. Consistent blog posts help SEO ranking and move your business closer to the top of a Google search. They can also be an effective tool for product promotion.
One-off emails and email sequences are fantastic tools to build rapport with your customers. They can also showcase your newest product or advertise your latest selling.
Website copy is incredibly important as it represents more prominently than any other form of copy. It’s the first real taste a customer gets of who your brand is, what you stand for, and what you sell. Website copy is SEO optimized to climb higher in Google search results over time.
White papers are a longer form of copy that provide lots of information on your product or service. They can inform your reader, help solve their problems, or help them understand a complex issue. While they’re informational in nature, they translate into more authority and sales for you.
How many times have you read the reviews on an item before purchasing? You’re not alone. 89% of consumers report that they read reviews online before making a purchase (Lin, 2020). Case studies provide these persuasive reviews for your products and convince your customer to push that “buy” button.
An e-book can be a powerful opt-in incentive or a passive income over time. They provide value and knowledge to your client while establishing you as a knowledgeable figure in your field.
Need a variety of services? Bundle and retainer pricing is available for large and on-going projects. Schedule a free consultation with me today to discuss your needs!
Our initial discovery call helps me understand your business, your customer, and your copywriting needs. From there, I’ll send you a proposal outlining the services that will propel your business forward. Once we’ve worked out what copy you need, we can discuss first draft deadlines, how edits work, and when the final product will be finished.
A good marketing strategy and plan are absolutely necessary to see the results that you want. We can form this plan together, or I can provide the pieces of copy that you are missing in your current plan.
In-depth research is included with every piece of copy to outfit it with statistics and studies that add credibility and trustworthiness.
SEO-optimization is included in pieces of copy where it will be beneficial, such as blogs and website copy.
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